The photos from a company party usually outlive the party itself. They end up on colleagues’ phones, on the intranet, in the year-in-review slides and on social media. If the company’s visual identity is there in the picture, every shared shot keeps working long after the hall has been cleared. If it is not, all that remains is a pile of pictures from an unidentifiable party.
A branded photo booth does not mean putting the logo everywhere as large as possible. It means the company’s colours, typeface and mark are present in the photo just enough to be recognisable, without overshadowing the people. Below is where branding actually happens and what the organiser has to prepare for it.
There are really only three surfaces that work for branding, and they are worth treating separately:
If time or budget is tight, do the first of these properly and keep the rest simple. A well-designed photo frame delivers most of the effect.
The PicMe photo booth prints in two formats: the classic 10 × 15 cm photo and the 5 × 15 cm photo strip with several consecutive frames. As design surfaces the two behave completely differently.
On the large 10 × 15 photo there is room along the bottom or side edge for one logo and one short line: company name, event name and year. Nothing more is needed. The photo strip has even less room — realistically only a logo and one word or a date, because the frames themselves take up the strip.
Practical advice on the design:
The most common mistake is printing the whole backdrop full of logos. The result looks like a press conference wall, and guests pose in front of it reluctantly. A company party is not a press conference.
A typical photo zone backdrop is 1.5–2 m wide and 2.5 m high. On that surface one clear accent works best: a backdrop in the company’s colours with the logo in one upper corner, or a small separate sign beside the backdrop instead. If the brand colour is busy or very light, it is safer to choose a neutral backdrop and bring the brand in through the photo frame.
For a more festive effect, the “living backdrop” fits — a wall of sequin panels that moves and shimmers. It is an add-on service at 150 €, and there is no point covering it with a logo: shimmer is the whole idea. In that case the branding stays on the photo frame. We have described more of the logic of backdrops and light in the article on the Christmas party photo zone.
A classic photo booth takes about 1 m² and hands over a paper photo immediately — the format in which a designed frame physically reaches people. The photo mirror is larger and more formal: the controls are built into the mirror, the camera is vertical and a person fits in the frame at full length, so the outfit and the photo zone are visible too. The 360° video camera creates a slow-motion video that is processed automatically and sent to the guest by email or to social media — there the branding is carried by the opening and closing frames rather than by print.
If the goal is for the material to reach social media the same evening, 360° video and digital sharing outweigh a printed photo. If the goal is a logo propped on a colleague’s desk, the printed photo wins. We have also written out the differences between the devices in a separate equipment comparison.
The printed photo stays with the guest, but the shareable file stays with the company. Agree how guests will receive their pictures — by gallery link, QR code or email — and how the company gets the whole folder. If you plan to use the photos later in internal communications or on social media, say so to the guests at the start of the party; it is courteous and it prevents misunderstandings afterwards. The sharing options are described in the article on sharing photos with guests.
Branding is not a decision for the day of the event. The design has to be made, approved and sent to print before the party starts, and approval inside the company usually takes longer than the design itself.
In autumn this timeline matters especially: in the Christmas party season the popular Fridays are booked in September and October, and reworking the design later means rushing. The general logic of preparing a company party is in the article on the photo booth at a company party.
A well-branded photo booth is a quiet thing: the guest notices first that the picture looks good, and only then whose party they were at. One proper photo frame, a thought-through backdrop and an agreed way of sharing deliver more than repeating the logo on every surface.
The PicMe team has run events across Estonia for more than five years and we will help you settle the design together. Send your event date, venue and guest count and request a quote — we will reply and set the design timeline straight away.
